Generations and Futuring

 Dave Wegge, Foresight Committee

Scholars have long tried to identify and explain generational differences.  Classic theories tend to focus on major events as the primary explanatory factors. As we study the future and apply Strategic Foresight to identify plausible futures, we need to pay attention to these generational differences. I have found a new book on that topic that I highly recommend. Learn about the book on generational differences.

Zero Emission Trucking

Nan Nelson, Economic Transformation Signals Team

In late 2023, Schneider President and CEO Mark Rourke noted that the biggest problem to solve along the way to becoming the first carrier with one million zero-emission miles was high capacity, high speed charging for the battery-electric fleet based in California.  The range is only about 200 miles, and weather is a big factor in holding a charge. Now the company is exploring a move to hydrogen fuel. Read about Schneider’s progress.