Who is Our Customer? looking forward by looking within

Kent Paulsen, Director of the Dudley Birder Chorale

In fall 2024, the Dudley Birder Chorale of St. Norbert College will celebrate its fiftieth anniversary, and,
like most 50-year-olds, we of the Chorale find ourselves in a collective mid-life crisis! We could clearly
see a possible future of “decline and collapse.” Our board officers enrolled in Envision’s strategic
foresight training to consider the future of our organization, and, in a wider context, the future of
performing arts among community groups. Two major insights emerged as we went through the
foresight process. Read about Who is our Customer here.

Planting a Future for our Community

Mark A. Konlock, Director of Horticulture, Green Bay Botanical Garden

Plants build community – we understand that. For 27 years, the Garden has connected people with
plants through educational and recreational experiences in an environment that engages, inspires, and
refreshes. But how can we plan for the Garden’s best possible future? The Garden’s leadership team has
been working with Envision Greater Green Bay to anticipate internal and external changes over the next
few decades and to craft a plausible future that successfully moves the organization forward. Read
about the Garden’s futuring experience.