To Do Something That Matters

Devon Christianson, Board Member

“Water drew me here,” explains Bridget O’Connor: It was the view of the Fox River that brought Bridget here from Minnesota as an SNC undergrad. Today she is the president and CEO of the O’Connor Connective, a marketing and communications firm that seeks to “be the chosen partner for the advancement of our community.” Read about her efforts to apply Strategic Foresight for business success.

Who is Our Customer? looking forward by looking within

Kent Paulsen, Director of the Dudley Birder Chorale

In fall 2024, the Dudley Birder Chorale of St. Norbert College will celebrate its fiftieth anniversary, and,
like most 50-year-olds, we of the Chorale find ourselves in a collective mid-life crisis! We could clearly
see a possible future of “decline and collapse.” Our board officers enrolled in Envision’s strategic
foresight training to consider the future of our organization, and, in a wider context, the future of
performing arts among community groups. Two major insights emerged as we went through the
foresight process. Read about Who is our Customer here.