Young Consumers Demand Inclusivity
By Devon Christianson, Envision Board member and Health and Well-Being Signals Team
Younger generations are challenging companies to put their diversity and inclusion policies into action. According to a 2021 study by Deloitte, “it’s not enough to just market inclusiveness or diversity, as our results also show 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions.” And true diversity and inclusion go beyond race and ethnicity. Brand loyalty also includes images and engagement with persons who identify as LGBTQ+ and those with disabilities. Companies are following suit as they see their gateway to growth reaching younger consumers with positive images and opportunities in a celebrated diverse community. The younger generations want more than just hiring practices or marketing strategies; they want to see functions and business change to match their message.
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