Oops! Are We Already in the Future?
Brendan Bruss, President PMI Entertainment Group
graduate of Envision’s Strategic Foresight Workshop 2021
Consider the future of entertainment. In an industry that gained a lot of attention during the pandemic as the “first to shut down and last to open,” (If I never hear that again, I’ll be okay!) live entertainment has gone through extensive scenario planning just to come back to what we once knew it to be. Long ago, in 2019, live events were flourishing. Music tours were selling better than ever. Premium experiences and packages to the biggest sporting events were selling at prices never seen before. And then, an NBA player walked off the court with a virus in March of 2020, and we had to pivot.
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