Oops! Are We Already in the Future?

Brendan Bruss, President PMI Entertainment Group
graduate of Envision’s Strategic Foresight Workshop 2021

Consider the future of entertainment. In an industry that gained a lot of attention during the pandemic as the “first to shut down and last to open,” (If I never hear that again, I’ll be okay!) live entertainment has gone through extensive scenario planning just to come back to what we once knew it to be. Long ago, in 2019, live events were flourishing. Music tours were selling better than ever. Premium experiences and packages to the biggest sporting events were selling at prices never seen before. And then, an NBA player walked off the court with a virus in March of 2020, and we had to pivot.

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The COVID-19 Pandemic Raises Critical Questions for Our Future

Written by Dave Wegge

As we begin to emerge from the COVID-19 pandemic, it is interesting to note the language that is being used to speak of the new era that we are entering. A couple of items have particularly struck me. I have heard several people saying, “I can’t wait until we get through the COVID pandemic and return to normal.” While I am not a soothsayer about the future, I believe thinking about the past year as an “event” and looking forward to returning to “normal” may not be what is in store for us in the future. There are a number of questions that our experiences from the past year have raised for us.

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