Who is Our Customer? looking forward by looking within

Kent Paulsen, Director of the Dudley Birder Chorale

In fall 2024, the Dudley Birder Chorale of St. Norbert College will celebrate its fiftieth anniversary, and,
like most 50-year-olds, we of the Chorale find ourselves in a collective mid-life crisis! We could clearly
see a possible future of “decline and collapse.” Our board officers enrolled in Envision’s strategic
foresight training to consider the future of our organization, and, in a wider context, the future of
performing arts among community groups. Two major insights emerged as we went through the
foresight process. Read about Who is our Customer here.

Planting a Future for our Community

Mark A. Konlock, Director of Horticulture, Green Bay Botanical Garden

Plants build community – we understand that. For 27 years, the Garden has connected people with
plants through educational and recreational experiences in an environment that engages, inspires, and
refreshes. But how can we plan for the Garden’s best possible future? The Garden’s leadership team has
been working with Envision Greater Green Bay to anticipate internal and external changes over the next
few decades and to craft a plausible future that successfully moves the organization forward. Read
about the Garden’s futuring experience.

Teamwork + Structure = Success

John Werner, Sr. VP & Chief Strategy Officer, Schreiber Foods

“It ain’t what you don’t know that gets you in trouble. It’s what you know for sure that just ain’t so.” This statement, often attributed to Mark Twain, has been written on the wall in my office for the past four years. Around that time, Schreiber Foods had implemented a new organizational structure to support a recently developed, long-term growth strategy. Along with my teammates, I had the opportunity to take on new challenges and learn new skills to deliver growth for our company and impact to our communities. At that point, I felt like I had a lot of things figured out in life. Little did I know, when I wrote those words on the wall, the volume of change I was about to face: a pandemic, supply chain shortages, inflation, and more. Click Success with Strategic Foresight.