Young Consumers Demand Inclusivity

By Devon Christianson, Envision Board member and Health and Well-Being Signals Team

Younger generations are challenging companies to put their diversity and inclusion policies into action.  According to a 2021 study by Deloitte, “it’s not enough to just market inclusiveness or diversity, as our results also show 57% of consumers are more loyal to brands that commit to addressing social inequities in their actions.”  And true diversity and inclusion go beyond race and ethnicity.  Brand loyalty also includes images and engagement with persons who identify as LGBTQ+ and those with disabilities. Companies are following suit as they see their gateway to growth reaching younger consumers with positive images and opportunities in a celebrated diverse community.  The younger generations want more than just hiring practices or marketing strategies; they want to see functions and business change to match their message.

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Horizons newsletter by Envision

Click here for the November 2022 Horizons Newsletter by Envision. Board member Heidi Selberg comments on the social safety net and social mobility in the US, Board member and Executive Director of Wello Natalie Bomstad enlightens us on the results of the 2021 Wello Community Health and Well-Being survey, Board President Phil Hauck offers new perspectives on managing health care costs, and our fall 2022 Strategic Foresight cohort is introduced.

Wello Reports on the Status of our Health

Natalie Bomstad, Board Member Envision Greater Green Bay and Executive Director of Wello

The future of Greater Green Bay is directly tied to the people who call it home. Wello’s Community Health and Well-Being survey provides a snapshot of the people in Brown County, Wisconsin and how they experience all the things that impact their health and well-being including their physical health, mental health, social connections and the environments they live, work, learn, pray and play in. This data, in turn, informs local action to ensure policies, practices, and systems equitably support the current and future health and well-being of our residents. 

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