For decades, we have been warned of the dangers of excessive drinking and alcohol abuse,
especially as they relate to the social costs attributed to such use. Unfortunately, the organizations
issuing these warnings have been drowned out by the louder, better-financed group of alcohol
advertisers, distributors, brewers and distillers. We can no longer afford to ignore the warnings.
We WILL continue to wreak havoc on our society, and our bodies, if we fail to heed the advice – and
scientific research – that clearly shows the damaging impact early alcohol use has on developing

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